Brandstorm 2021 - It’s bold, it’s badass, it’s daring!

Brandstorm 2021 — Teaser



Lubomira Rochet at VivaTech 2018


  1. The first stage of the competition starts with the creation of a team of 3 students from all majors, willing to come up with the most innovative idea and upload it to the platform. Better to think about a diverse team to cover all aspects of the challenge!
  2. Students will sharpen their ideas throughout the selection process and learn more about the reality of the industry from L’Oréal experts (HR managers, Marketing experts, R&I scientists, or Consumer Product Division leaders).
  3. Participants are accompanied at every stage of the competition by L’Oréal, through coaches and access to an e-learning platform. On this platform, students have exclusive insights on L’Oréal, studies about the beauty tech industry, and upskilling courses on pitching, digital, marketing, sustainability, and Corporate Social Responsibility. The content provided helps them in the research and development phase of their idea, but also offers invaluable knowledge about the industry.
  4. Finalists will be selected for every country or Hub that participates and these finalists will fly to Paris to get a two-day immersive experience at L’Oréal’s headquarters. During this time, they also will be coached by L’Oréal experts and pitching experts before they get to present the innovation to top L’Oréal executives during the final ceremony.


Station F Campus





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