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Cutting-Edge Beauty: How Tech Is Revolutionising The Beauty Industry

According to Google, every two days, we create as much data as we did from the beginning of time until 2003. So, how is data, combined with ever more sophisticated tech, revolutionizing the beauty industry? To find out we sat down with L’Oréal’s Head of Digital Intelligence and Data Innovation, Alexandre Emelianov.

DATA IS CHANGING EVERYTHING

“We are ahead of the curve,” says Alexandre. “We saw how data could help personalise services for consumers very early, and we’ve been using it for many years to create effective on and offline experiences.”

Alexandre shares that our business strategy is also influenced by our customer’s experience, our understanding of constraints, active observation, and intuition. However, everything depends on how you interpret the information available.

“I’d say, at L’Oréal, we’ve significantly accelerated our time to market, and learnt how to overcome constraints by using the tools available to us,” says Alexandre.

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INSIGHTS MAKE PRODUCT DEVELOPMENT EASIER

“Data requires careful interpretation as there is a risk of causing confusion rather than clarification,” he says. “Thankfully, our marketers are experts at interpreting the large volumes of research provided, daily, by the public.”

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BENEFITING FROM TECH FOR DECADES

“We’re on an exciting journey, and only time will tell how tech will change the industry,” says Alexandre. “But I believe that we will see a time of intersection of applications in human biology and a time when tech can help us develop a deeper understanding of consumer lifestyle.”

REAL-WORLD APPLICATIONS ROCK

“Simplifying our customers’ lives is the most rewarding part of my work, “ he says. “I’m more excited by the idea of real-world applications than the latest academic model. So, I’m very optimistic about our current developments, and I’m sure they’ll be fun for us all.”

Now that’s a vision of the future we can all get excited about.

So bring your data-centric and data-driven mindset to L’Oréal to solve challenges that call for in-depth insights. And yes, this includes willingness to explore, stay curious and think critically. Nurturing your inner wellspring of creativity will help you tackle challenging problems. It will also encourage you to try alternative methods and inventive approaches that may help streamline the problem-solving process. There is always a way! It’s up to you to find it.

Ready for the challenge? Explore the endless opportunities with us.

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If you’re an impact seeking inventor, a driver of disruption, join us to lead the Beauty innovation to the next level www.careers.loreal.com

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