Three Inspiring Quotes from L’Oréal’s Founder

Chemist and entrepreneur, inventor and pioneer, Eugène Schueller laid the foundations for l’Oréal’s success. These three quotes capture the essence of his thinking and are still enshrined in L’Oréal’s identity today.

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Eugène Schueller in the laboratory he set up in his kitchen in 1907

“I took care of everything: formulation, sales, deliveries,” Schueller later remarked. “The hardest part was sales. I was shy and had to force myself. I endured my fair share of sharp rebuttals.”

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“Hair dyes are a niche market with a very limited future. You’re going to fail.”

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The first issue of La Coiffure de Paris from October 1909
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“I always believed that our expansion would above all depend on the excellence of a handful of results-driven researchers whose primary virtues were imagination and determination.”

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