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Citizen Day in Peru, June 2019

Meet Andrea, Empowering Employees to Help Local Communities.

In a previous article, we interviewed Mary-Lou to understand what was Citizen Day at L’Oréal and what was her job concretely, but much of the execution is local both with local non-profit organizations and L’Oréal employees ready to roll up their sleeves. That is why we met Andrea, Head of Corporate Communication and Sustainability Officer in L’Oréal Peru to dig deeper. Part of her job (maybe the best one) is to organize Citizen Day in her country and for her employees there. Let’s see what it takes!

Andrea during Citizen Day 2019

Hi Andrea, what action did you organize for Citizen Day this year?

Last summer, we celebrated the 10th edition of the Citizen Day in L’Oréal Peru with more than 140 volunteers, who dedicated a working day to the transformation of a public park in Villa El Salvador. This park will benefit more than 2,000 neighbours of the area!

We contributed through more than 10 activities, including the plantation of more than 80 trees and 2000 plants, the construction of a playground for children, the installation of benches and signage, the maintenance of two sports courts, the painting of a mural, the implementation of garbage cans and recycling bins, as well as the development of free workshops for women in the neighborhood on entrepreneurship and sales, self-esteem and personal care, empowerment, and hair coloring.

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L’Oréal teams during Citizen Day 2019

What was your goal this year?

We chose this way of contribution in order to empower the neighbours of the area, especially women, to own their public spaces and use them to promote sports, culture and education. We aimed to inspire them to be more proactive and to value the hard work they have been putting in improving the quality of life of their children and elders.

As part of your job, what are your main challenges as an organizer?

As an organizer, I would say that there are two main challenges. The first one is to balance the expectations between what we wanted to do to help the community and what we were able to do with the budget we have. Because on the day, it’s a huge extra help for the non-profit but also a lot of organization on our side. We have to provide the lunch, the material etc. We want to ensure that this day is really beneficial to the non-profit and that it will not require too much on their side. The second would be to really engage our employees and inspire them to give their very best during that unique day!

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What is your best memory of Citizen day?

The best memories for me will always be the faces of the excitement of the kids from the neighbourhood when they saw their new playground, and the words shared by one of the leaders of the community where she thanked L’Oréal for having inspired them to keep working hard on their goals. This was so deeply rewarding and touching.

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Every Citizen day is unique. Why not having a look at the Citizen Day in Indonesia this year? Here’s our next stop with Dininda and Irvan!

Inspired by Andrea’s job? Find more of our job opportunities worldwide:

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