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Meet Benjamin, A Vespa Rider Drifting on Marketing for Makeup at L’Oréal

You may not put men and makeup together as the perfect match, but at L’Oréal, we could prove this wrong! Besides who made such gender specific rules anyway? Let’s meet Benjamin, our Lancôme Product Manager at L’Oréal Italy, who proves that working on the Luxury Division in the biggest beauty company in the world is not just for women! How and why did he find himself working in luxury cometics? Let’s hear about his career journey and the things he loves in life.

Benjamin, tell us a little bit about yourself!

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Where did your L’Oréal story start?

A man working on luxury makeup - tell us about it!

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To be 100% honest, I never felt it was a big deal. Let’s say it was, and still is, a challenge to prove that you can be a good Makeup Product Manager even when you don’t use mascara or lipsticks. Not being a direct consumer of make-up products adds a lot of curiosity, especially at the beginning. I was eager to discover everything I could about new trends, formulas, cutting edge-launches and to deep-dive the understanding of our market, of our customers. My previous positions at L’Oréal both helped a lot. Being part of the Sales Team granted me a basic knowledge of our product ranges. It also allowed me to get in touch with retailers, the point of sales and customers. And which better feedback than your consumers’ ones? In addition to that, L’Oréal provided me with specific training. Seminars focused on the Make-Up industry, marketing workshops and digital upskilling classes were all valuable milestones in my professional development.

I never thought I would say it one day: working on Make Up is BIG FUN!

Why have you chosen to do Marketing?

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What do you love most about Marketing?

Share with us a funny anecdote about yourself!

What would you be in another life?

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The most inspiring figure to you?

If you have to describe L’Oréal in 3 words, what would they be?

Challenging. Groundbreaking. Fast.

Any advice for those looking for a career at L’Oréal?

Be Brave. Be yourself a promoter for change. Challenge the Status Quo. Don’t be afraid of failure: it is just a step towards the achievement of your goals.

Enjoy your time. Have fun! Be enthusiastic and take advantage of all the opportunities you will come across. Most of all, don’t take yourself too seriously :)

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A recent update from Benjamin:

“It’s been a while guys, hope that you are all doing great!

Few things have changed during the last months: in fact, I left the wonderful world of marketing as well as Lancôme, to join the Italian Kiehl’s Team as Retail Key Account Manager.

Trying to be consistent with my willingness to always discover something new and to embrace new challenges, almost a year ago I dived into a new opportunity: discover a new amazing Brand within a new function, that encompasses a variegated and multidisciplinary approach. Above all Retail and Sales, both areas where I felt the need to strengthen my competencies and my expertise.

I am in charge of Independents Clients (everything spanning outside the world of Free Standing Stores and Department Stores) and of Kiehl’s expansion through new clients all over Italy.

It’s a very hectic and all-around job, but so far also very rewarding and fun. Unquestionably, it has been the most drastic evolution I had in my career… but who knows what will come next!

Until next time,

Ben”

Inspired by Benjamin’s story? Learn more about our careers in Marketing here:

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If you’re an impact seeking inventor, a driver of disruption, join us to lead the Beauty innovation to the next level www.careers.loreal.com

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