How To Educate Consumers

What tools can you create to inform and educate consumers about a new product?

She walks through the maze of beauty counters, the air heavy with a blend of fragrances. She’s beginning to feel like she’s had enough. This was supposed to take 15 minutes max. No, she doesn’t have time for a makeover… All she wants is a new foundation…

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German heads up Lancôme’s Training department
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The Miracle Cushion watch devised by German
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