Key Lessons to Build a Champion Culture

This weekend more than 450+ L’Oréal employees came together from 16 different countries to be part of the L’Oréal World Cup 2018. For the first time, our USA and Canada teams joined us, making it a truly global event. For us football and volleyball are more than just great sports, it is a leadership bootcamp. Nothing teaches us character, loyalty, discipline, teamwork and leadership like team sports.

During this weekend in Milan, Italy we experienced that perseverence and teamwork have instilled a great appreciation of working as ONE team no matter what division, country or seniority level you come from. As our Spanish football coach, Finance Manager at L’Oréal Luxe Spain by day, Enrique says:

“It’s important one does not focus so much on wins and losses. Instead, pour all the energy to build a healthy culture. Yes, we’re all in this to produce results. But again, culture is what sustains the behavior that gets us those results. When we build the culture. The results come.”

We have so many great sports but football and volleyball are the sports in which teamwork is essential to success. And it takes a particular type of leader to drive a team of diverse personalities to perform several times a week at the highest level. You get to learn influence and leadership without the same role power you have at work, as at L’Oréal the volleyball or football coach can be anyone at any level.

Here are the key leadership lessons from some of our L’Oréal football and volleyball coaches that we use with our teams daily on and off the field to take them to a championship level.

You don’t get the culture you want, you get the culture you build

Championship culture doesn’t just spontaneously arise on its own. At L’Oréal the culture is being built and sustained by coaches and captains like the ones at the L’Oréal World Cup 2018 who focus on their teams day in and day out helping the L’Oréal group of 36 iconic brands to build a winning culture. As Enrique, Finance Manager at L’Oréal Luxe Spain, says:

“You don’t get the culture you want, you get the culture you build. As a leader, you are responsible for creating a winning culture that drives positive behavior and produces results.”

Develop strong core values and beliefs

It’s important to cultivate the core values essential for long term success that championship teams stand for and embrace. Our L’Oréal sport teams have a set of core beliefs they have built their championatship around over the last 7 years and that they apply on everyday basis — on and off the field.

Power of the Team: Together all things are possible. When your teammates are down, bear each other’s burdens; conversely, celebrate your teammate’s successes.

Relentless Passion & Perseverence: Passion and perserverence never lose because they never quit. Our teams sustain this by motivating themselves and each other giving their best every day. That’s the spirit that drives our results.

Respect: Through sports you learn to respect — your coach, your teammates, and even your opponents. You learn to acknowledge that sometimes your opponent might be better.

As Fabio, L’Oréal Italy Sales Area Manager for YSL & Biotherm says:

“You learn that without respect, winning doesn’t mean anything. You learn to never put another player down.Without respecting others you cannot get anywhere. Strong people never put others down; they lift them up. Sports teach our teams just that.”

The leadership challenge is to build a culture that generates and sustains winning behavior. Nobody wants to drop the ball, but we all do — at least once in a lifetime. If you attack behavior without building the culture, the behavior may change temporarily, but it will eventually revert. That’s why it’s double as important to identify the positive beliefs and behaviors necessary to be successful. Once you identify those, you have to communicate that to the team and get them to believe in it and then make it happen TOGETHER. As Fabio, L’Oréal Italy Sales Area Manager for YSL & Biotherm, says:

“Great coaching is just as important to success in the office as on the field.”

For us football and volleyball are not just a game; it helps instill the positive traits into the future leaders of L’Oréal and guide them towards being the leaders of tomorrow. If a L’Oréal World Cup 2018 is right up your alley and you’re a football and volleyball fanatic then stayed tuned on our social channels Facebook, Twitter and Instagram where have been covering the tournament LIVE from Milan. Wohooooo! Go, go, gooooo #weareloreal tribe :) #LorealProud




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