Strategy: Making Men’s Grooming an Essential Luxury

How to turn skin and haircare products into a men’s must-have

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Back to the barber’s shop

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The Baxter Finley Barber & Shop in Los Angeles
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Baxter of California products in the Baxter Finley shop
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One of Baxter of California’s cool new candles
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Photographs by Michael Kennedy on the Baxter Blog

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